How many times do you Google something in a day?
How did you find services and products near you in the past month?
Online Business Setup Guide
The Internet is one of the most significant parts of our lives, and it is also the source of information for most of the decisions we take. And a substantial amount of the time we spend online is when we make purchasing decisions.
Most of the finance-related decisions you will make in your life will start with a simple Google search which is why Businesses are fighting to get a spot in the online world.
From being an option about a decade ago, being online has become a necessity for all Businesses. In fact, one of the biggest reasons for some large Businesses failing is not going online at the right time.
In this post, we discuss the top reasons why you should take your Business online along with a lot of examples.
Building a Robust Brand Image
What would you do if you had to research about some company? Google? This is precisely what your prospects will do for your Business.
Your prospects and customers will make an image for your Business based on what they see online.
For some particular Industries, like when you are looking to Setup Your Real Estate Business online, the online image can make a big difference. The right kind of first impression can make a difference in a sale, which is a significant factor in real estate.
Some other examples are –
- People will go online to check your Google reviews and reviews on other famous websites
- Customers will go online to find directions to your store/office
- Prospects will check your website to ascertain the value and level of your Business
- Prospects will look for online images and make an impression based on these images
- Social media plays a significant role and having the right presence on social media can drastically increase the traffic and attention you get for your online/offline Business
Having extra and effective sales channels
What if you can get an additional 5 experienced salespeople in your team and you won’t have to pay them?
This is precisely what happens when you go online. You cannot serve customers 24×7 and on all days. You will indeed have prospective customers interested in the products/services you offer but do not have time to visit you physically.
What about someone who only finds spare time during the night and wishes to check out your services at that time?
Having a website, mobile app and optimised social media profiles is equally effective as an extensive sales and marketing team. You can easily create sales funnels and run ads that convert customers for you while you are sleeping at night.
This also removes all the physical boundations!
For some particular Industries, like when you are looking to Setup Your medical/Doctor Business online, availability factor will make a huge difference.
Beating your competitors who are enjoying the online sales
No matter what Business you are in, you have large competitors who are raking in millions of dollars just from online sales.
You can get to know of that simply by doing a simple Google search of buy intent keywords right now. For example, search for “movers and packers in X city” or “best chiropractor in New York” etc.
Companies in every niche are leveraging Google ads and Facebook ads, mainly to generate tons of customers. You are missing out on all this action just by choosing not to go online.
You should do that today and identify your primary online competitors. Do that right now, and I am sure you will be amazed by watching that companies are enjoying a lot of sales even when you offer better products/services.
Strong Customer support
Customer support is a big part of the buying decision for customers. After-sales support is a big challenge for customers, and getting assurance in the pre-buying stage can increase your conversions exponentially.
With an online website/app, you can easily be available for your customers 24 hours and 7 days.
In fact, the best part is that you can integrate chatbots on your website, which can automatically answer most of the questions that you get. Some companies have been able to reduce more than 50% of the tickets they get by having a chatbot.
For some particular Industries, like when you are looking to Setup Your Hotel Business online, having comprehensive support is necessary and you can achieve that with a website/app.
Most of the steps can easily be automated to help you improve efficiencies.
Considering all the involved costs
Pricing is a significant factor for every business decision you make, and the same is the case when you take your Business online.
This is one of the best facts about getting Businesses online. You can actually get a robust online Business by investing negligible amounts of money.
Building social media accounts is free and so is making profiles in many Industry-specific websites.
The type of presence and online places that you should be on will vary from company to company, and you should start by analysing your usual sales process for every customer to get an idea of what you should start with.
Pricing will thus never be a factor when you are looking to Setup Your small Business online!
Experience and experiment with new and effective marketing channels
Are you struggling with finding new ways of marketing and generating sales?
If you are not online, you are ignoring the biggest source of sales and the most underrated marketing channel of the modern times.
There are millions and in some cases, billions of people as target audience with online marketing channels. There are no boundaries as you choose digital marketing channels like Google and Facebook ads.
You can reach a much wider audience and enjoy better conversions when comparing digital marketing with offline marketing.
For some particular Industries, like when you are looking to Setup Your Salon/hospitality Business online, digital marketing can actually help you 10x your Business.
Target the international audience
With online channels, you are not limited to your city or country and can easily target people everywhere.
This is according to me, the best thing that has happened to small Businesses with the Digital revolution.
Increase interaction with existing customers and eventually the sales
There are always limits to what you can accomplish manually and with a team but not with online business models.
Customer relationship management(CRM) is an integral part of every Business, and you can increase your sales by interacting with your current customers and giving them regular offers.
With an online system, all this can be automated, and you can remain on top of the progress at all times.
You can automate messages including wishing them at specific occasions and sending promotional offers to separate audiences. You can create different funnels for cold, warm and hot audiences in your CRM.
For some particular Industries, like when you are looking to Setup Your consultancy Business online, CRM and automation play a significant role as you can regularly analyse the market and take decisions based on insights.
Generating and powering your Business with Data
Data is the future of businesses worldwide, and offline companies generate almost no data with operations. As you Setup your Business online, you start generating a lot of data corresponding to every division of your company.
You can then choose to use data analysis and Business Intelligence software like Power BI to analyse this data and get insights.
analyse the operations data to get insights about the areas in operations that need improvement. You can increase the efficiency of your team, thereby directly increasing profits.
The best part is in the Industry-wide data which you can use to get insights about upcoming trends and identify opportunities early on.
You can then analyse sales data in your companies and identify clients who are most likely to convert and focus on them. Offline and traditional businesses target every possible prospect which eats up a lot of time. With the right data, you can focus your time at the right resources and grow.
Flexibility and options
Running an online business is the most flexible thing you can do with your Business. With your Business running online, you are not bound to a particular place, and you can travel as you work.
You can choose to live in your favourite places and also save a lot of money in operations costs as in traditional businesses, including office, salaries and many other expenses.
You can also reduce your living costs by living in specific areas while working for customers in rich countries/cities with big budgets.
Online Business Setup Guide – Conclusion
The world is going through a significant digital transformation, and no business would be able to survive without having a robust online presence.
Now is the time when you can enjoy the early bird advantage and beat your competition by leveraging online opportunities.
These are just the top 10 benefits of going online in 2021, but if in the actual sense the benefits are innumerable!
If you are looking for experts who can help you take your Business online with an ROI approach and build systems which will generate regular revenue with goals, you are at the right place. Contact Us, and we will help you achieve your goals by leveraging our decades of experience in Digital marketing and taking Businesses online!!!